MILAN DESIGN WEEK
At the Milan Design Week 2018, GUBI presented their novelties alongside existing pieces in a distinguished exhibition, an astonishing 1200 m2 universe of home, contract and hospitality settings set within the historical backdrop of Palazzo Serbelloni.
Inspired by the beautiful architecture of the Palazzo I created three distinctive patterns and implemented them into all channels. Starting with various invitations, online and press materials, up to social media graphics and videos.
For the signage I created banners, signs as well as a physical and interactive guide to lead the visitors through the exhibition and give them information about the furniture that was presented.